Mikhail Prokhorov, Russian multi-billionaire (in the neighborhood of $22 billion), has decided to create a magazine aimed at billionaires and people who want to be billionaires. The title of the magazine will be "Snob".
There's nothing wrong with being a billionaire. In fact, I may give it a try sometime just to see what it's like. The magazine name seems to give it a negative connotation though.
The timing of which could be very poor or maybe the timing is right, depending on who you are. We are entering a time when many people may have less than they had a couple years ago. This might be the best time to be a billionaire.
"It's not pleasant to boast about your wealth when you have inherited it but when you have made it yourself, well it is still not very nice, but it is justified," Shmarov said [who will be running Snob].
When you've got it, flaunt it?